Tani Japan Charity Project

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About "Underdog" ?

a play on words...

Combining the specialty of Tani - UNDERwear, with our love of animals, especially DOGs. In English, the word "underdog" is often referred to the weaker party, the less fortunate in the society.


everyone loves an underdog...

is the charitable arm of Tani Japan started since 2020 Fall and Winter collection. Profit from the sale of this collection will go to fund projects that raise awareness and offer financial help to the underprivileged.


Project Partners

Dog Shelter, Tokyo, Japan

Sales proceeds (after deducting production cost) from the Underdog project in Japan will go to fund Tokyo-based Dog Shelter <dogshelter.jp>.


Dog Shelter was founded by Mrs Mina Kataoka in 2006. The small organization is run by volunteers only. Every dog they take in undergoes thorough medical check and home fostering before being matched to their new permanent home. Every prospective dog owner and their home are also vetted by the team.


Dog Shelter has re-homed over 900 dogs in the Kanto and Kansai area. Only 2 dogs have ever been returned to Dog Shelter following their formal adoption, testament to Mrs Kataoka and her team's serious and thorough work.


Let's make a difference, together...

Statistics Provided by Animal Care and Management Administration Office, Japan

Source: https://www.env.go.jp/nature/dobutsu/aigo/2_data/statistics/dog-cat.html

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Animal welfare laws were revised in 2012, imposing stricter regulations on businesses trading animals. The amendment included the ability for animal control offices and dog wardens to refuse animals from pet shops and breeders.

The laws were again amended in June 2019 to enforce the implantation of microchip on sold animals, prohibit the sale of dogs and cats under 8 weeks old, and impose harsher penalties on animal abuse.

Dogs are popular in Japan: The number of pet dogs in the nation is estimated at over 10 million (2018) with 18.1% of Japanese household being dog owners. In Europe, where there has been a long history of animal rights, most pets are adopted from animal shelters or acquired from reputable breeders. In Japan, most dogs and cats are purchased from pet stores.

Tani Interns Interviewed Mina Kataoka, Founder of Dog Shelter Tokyo


What impressed me in the interview is the regulation of microchip and collar. Previously, I watched a video of the owner who was unable to enter an area due to the nuclear accident after an earthquake and his dog was left behind. The problem at that time was that owners could not figure out if the rescued dogs are theirs or others'.  Listening to Ms Kataoka's story, I realized that having pets microchipped and wearing collars are important in case there is a disaster again.
"Making sure your dog can be identified and planning how to escape with them if a disaster happens." In the future, I would like to spread the importance of this idea and I believe that
 if the microchip is obligatory with having the owners' addresses and phone numbers correctly, the owner and his dog will be able to meet again even if they get separated.
Lastly, I sincerely hope that the number of lost and euthanized dogs will be reduced and such horrible cases introduced above will never happen again. 



The most memorable message from the interview is "think about the future thoroughly." It may sound obvious, but I realized that this is very crucial in owning a pet. Nowadays, more and more people are getting pets because of the increase in staying home under the COVID-19 pandemic. But what if you return to your pre-Corona life and have more opportunities to be away from home? Can you take care of your dog ​​responsibly? For people who are planning to have pets in the future, I would like you to think deeply and thoroughly about whether you can stay with your dog until the end of their life even in the worst situation. I hope you will cherish their lives and spend many wonderful days with your dog. 


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Inspiration of the Design

Years in the making, we are proud to introduce our Everyone Loves an Underdog® collection designed by artists Jody Asano and Yui Yamaoka, made with Tani's signature Silktouch material.


We hope with tireless efforts and long term commitment, we too can bring positive change to the “underdogs” in the society.


Artists and Collaboration Lists


Jody Asano

Jody Asano is an American multi-disciplinary artist currently based in Tokyo. She attended New York University and studied photography at Art Center College of Design. After years in photography, she has transitioned to illustration and design. She still works as a photographer upon request. Her work has been used in editorial, advertising, textiles, packaging, animation, and commercials by clients around the world.

Inspiration of the design: 

Grey wolves are the wild ancestors of domesticated dogs.  Once widespread across most of North America, they almost became extinct due to ruthless hunting.  Years of strong conservation efforts have restored some of the wild wolves population in their former habitat.



Cloudy is the partner of SS21's Everyone Loves an Underdog®︎ project.  They offer local education, employment, and health care in Ghana and Kenya through their Ghanaian NPO . A portion of the proceeds from the Underdog Collection will be donated to Cloudy's philanthropy .

Inspiration of the design: 

The colourful prints designed by Ghanaian artists are inspired by traditional African motifs.  The print "mate masie" means "I understand", referring to wisdom and knowledge.   It also represents taking into account other people's thoughts and opinion.


Yui Yamaoka

Yui Yamaoka is a young artist who graduated from Kyoto City University of Arts in 2010. Her illustrations frequently feature different types of animals, meticulously drawn in fine lines, in fantastical environments.   

Inspiration of the design:

Every Dog Breed is Lovable!


Available for purchase at www.tanicomfort.jp, or click on one of the photos above to be led directly to the site.


Underdog Special Campaign 


Tani is going to have a special campaign, #TaniForDogs!  

Join us by posting on Instagram with the hashtag "TaniForDogs" to support Dog Shelters in Tokyo and Osaka.

Simple 3 steps to participate:


1. Follow Tani’s Instagram/Facebook account (@tanicomfortjapan)

2. Tag @tanicomfortjapan to your post of dog photo or a photo of you wearing Tani.

3. Post it with the tagline #TaniForDogs


Discount coupon code will be sent to the qualified participants. 

A portion of our sales from the Everyone Loves an Underdog®︎ collection will go to Dog Shelter in Tokyo and Osaka.  Let’s support them together!

Recent Charitable Activities


In light of the recent coronavirus, Tani Japan has donated 1,500 non-medical face masks made with their signature Silktouch fabric to the following non-profit organizations in Japan:


1,000 units to Hands On Tokyo <https://www.handsontokyo.org/>



500 units to Saiseikai <https://www.saiseikai.or.jp/about/en/>



Brown Dog

Contact Information

We welcome your feedback.



Phone number

+81 03 6820 8240




Everyone Loves an Underdog®

is a registered trademark of Tani Japan Co. Limited


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