Everyone Loves an Underdog®

Tani Japan Charity Project

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What is "Underdog" ?

a play on words...

Combining the specialty of Tani - UNDERwear, with our love of animals, especially DOGs. In English, the word "underdog" is often referred to the weaker party, the less fortunate in the society.


everyone loves an underdog...

is the charitable arm of Tani Japan. Proceeds from the sale of this collection will go to fund projects that raise awareness and offer financial help to the underprivileged.


Project Partner

Dog Shelter, Tokyo, Japan

Sales proceeds (after deducting production cost) from the Underdog project in Japan will go to fund Tokyo-based Dog Shelter <dogshelter.jp>.


Dog Shelter was founded by Mrs Mina Kataoka in 2006. The small organization is run by volunteers only. Every dog they take in undergoes thorough medical check and home fostering before being matched to their new permanent home. Every prospective dog owner and their home are also vetted by the team.


Dog Shelter has re-homed over 900 dogs in the Kanto and Kansai area. Only 2 dogs have ever been returned to Dog Shelter following their formal adoption, testament to Mrs Kataoka and her team's serious and thorough work.


Let's make a difference, together...

Statistics Provided by Animal Care and Management Administration Office, Japan

Source: https://www.env.go.jp/nature/dobutsu/aigo/2_data/statistics/dog-cat.html


Number of Dogs

Sent to Animal

Control Offices (ACO)

Number of Dogs

Claimed by Owners

or Adopted at ACO

Number of Dogs Euthanized

Rate of Euthanasia

















Animal welfare laws were revised in 2012, imposing stricter regulations on businesses trading animals. The amendment included the ability for animal control offices and dog wardens to refuse animals from pet shops and breeders.

The laws were again amended in June 2019 to enforce the implantation of microchip on sold animals, prohibit the sale of dogs and cats under 8 weeks old, and impose harsher penalties on animal abuse.

Dogs are popular in Japan: The number of pet dogs in the nation is estimated at over 10 million (2018) with 18.1% of Japanese household being dog owners. In Europe, where there has been a long history of animal rights, most pets are adopted from animal shelters or acquired from reputable breeders. In Japan, most dogs and cats are purchased from pet stores.

A little help will make a difference.

Mina Kataoka, founder of Dog Shelter tokyo


Since AW20...

Years in the making, we are proud to inaugurate our Underdog collection with a "wolves" print designed by American artist Jody Asano, made with Tani's signature Silktouch material.


Inspiration of the Design

Grey wolves are the wild ancestors of domesticated dogs.  Once widespread across most of North America, they almost became extinct due to ruthless hunting.  Years of strong conservation efforts have restored some of the wild wolves population in their former habitat.


We hope with tireless efforts and long term commitment, we too can bring positive change to the “underdogs” in the society.



About the Artist

Jody Asano

Jody Asano is an American multi-disciplinary artist currently based in Tokyo. She attended New York University and studied photography at Art Center College of Design. After years in photography, she has transitioned to illustration and design. She still works as a photographer upon request. Her work has been used in editorial, advertising, textiles, packaging, animation, and commercials by clients around the world.




soft bra and boy shorts
Wireless bra with removable pads,
inner lining with "wolves" print.

Boyshorts with "three wolves" print
at the leg, available in charcoal, dusty rose, and spruce colours.

Bra and boy shorts sold separately.
relaxed unisex tee
Unisex short sleeves t-shirt, relaxed fit,
with multi-colour "wolves" print at chest pocket.

Available in charcoal, dusty rose, and spruce colours.
soft bra and panty
Wireless bra with removable pad,
inner lining with "wolves" print.

Panty with "three wolves" print on the back side, available in charcoal, dusty rose, and spruce colours.

Bra and panty sold separately.
Show More
relaxed SS tee
Unisex short sleeves t-shirt,
relaxed fit,
with multi-colour wolves print
at chest pocket.

Available in charcoal, dusty rose,
and spruce colours.
LS tee
Long sleeves t-shirt,
relaxed fit,
with multi-colour wolves print
at chest pocket.

Available in charcoal
and spruce colours.
boxer shorts
Boxer with "three wolves"
print at the leg, and super soft contrast colour waistband.

Available in charcoal and spruce.
Show More

Available for purchase at www.tanicomfort.jp, or click on one of the photos above to be led directly to the site.

Upcoming Pop-up Promotions

Or visit us at:


Recent Charitable Activities


In light of the recent coronavirus, Tani Japan has donated 1,500 non-medical face masks made with their signature Silktouch fabric to the following non-profit organizations in Japan:


1,000 units to Hands On Tokyo <https://www.handsontokyo.org/>



500 units to Saiseikai <https://www.saiseikai.or.jp/about/en/>




Drop us a note

We welcome your feedback






Everyone Loves an Underdog®

is a registered trademark of Tani Japan Co. Limited


Phone number

+81 03 6820 8240


© 2021 · Everyone Loves an Underdog®