Everyone Loves an Underdog®
Tani Japan Charity Project
What is "Underdog" ?
a play on words...
Combining the specialty of Tani - UNDERwear, with our love of animals, especially DOGs. In English, the word "underdog" is often referred to the weaker party, the less fortunate in the society.
everyone loves an underdog...
is the charitable arm of Tani Japan. Proceeds from the sale of this collection will go to fund projects that raise awareness and offer financial help to the underprivileged.
Dog Shelter, Tokyo, Japan
Sales proceeds (after deducting production cost) from the Underdog project in Japan will go to fund Tokyo-based Dog Shelter <dogshelter.jp>.
Dog Shelter was founded by Mrs Mina Kataoka in 2006. The small organization is run by volunteers only. Every dog they take in undergoes thorough medical check and home fostering before being matched to their new permanent home. Every prospective dog owner and their home are also vetted by the team.
Dog Shelter has re-homed over 900 dogs in the Kanto and Kansai area. Only 2 dogs have ever been returned to Dog Shelter following their formal adoption, testament to Mrs Kataoka and her team's serious and thorough work.
Let's make a difference, together...
Statistics Provided by Animal Care and Management Administration Office, Japan
Number of Dogs
Sent to Animal
Control Offices (ACO)
Number of Dogs
Claimed by Owners
or Adopted at ACO
Number of Dogs Euthanized
Rate of Euthanasia
Animal welfare laws were revised in 2012, imposing stricter regulations on businesses trading animals. The amendment included the ability for animal control offices and dog wardens to refuse animals from pet shops and breeders.
The laws were again amended in June 2019 to enforce the implantation of microchip on sold animals, prohibit the sale of dogs and cats under 8 weeks old, and impose harsher penalties on animal abuse.
Dogs are popular in Japan: The number of pet dogs in the nation is estimated at over 10 million (2018) with 18.1% of Japanese household being dog owners. In Europe, where there has been a long history of animal rights, most pets are adopted from animal shelters or acquired from reputable breeders. In Japan, most dogs and cats are purchased from pet stores.
A little help will make a difference.
Mina Kataoka, founder of Dog Shelter tokyo
Years in the making, we are proud to inaugurate our Underdog collection with a "wolves" print designed by American artist Jody Asano, made with Tani's signature Silktouch material.
Inspiration of the Design
Grey wolves are the wild ancestors of domesticated dogs. Once widespread across most of North America, they almost became extinct due to ruthless hunting. Years of strong conservation efforts have restored some of the wild wolves population in their former habitat.
We hope with tireless efforts and long term commitment, we too can bring positive change to the “underdogs” in the society.
About the Artist
Jody Asano is an American multi-disciplinary artist currently based in Tokyo. She attended New York University and studied photography at Art Center College of Design. After years in photography, she has transitioned to illustration and design. She still works as a photographer upon request. Her work has been used in editorial, advertising, textiles, packaging, animation, and commercials by clients around the world.
Wireless bra with removable pads, inner lining with "wolves" print. Boyshorts with "three wolves" print at the leg, available in charcoal, dusty rose, and spruce colours. Bra and boy shorts sold separately.
Unisex short sleeves t-shirt, relaxed fit, with multi-colour "wolves" print at chest pocket. Available in charcoal, dusty rose, and spruce colours.
Unisex short sleeves t-shirt, relaxed fit, with multi-colour wolves print at chest pocket. Available in charcoal, dusty rose, and spruce colours.
Long sleeves t-shirt, relaxed fit, with multi-colour wolves print at chest pocket. Available in charcoal and spruce colours.
Available for purchase at www.tanicomfort.jp, or click on one of the photos above to be led directly to the site.
Recent Charitable Activities
In light of the recent coronavirus, Tani Japan has donated 1,500 non-medical face masks made with their signature Silktouch fabric to the following non-profit organizations in Japan:
1,000 units to Hands On Tokyo <https://www.handsontokyo.org/>
500 units to Saiseikai <https://www.saiseikai.or.jp/about/en/>